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Be a partner in progress in the Saansad Adarsh Gram Yojana, leave your mark on the future of the country!

Be a partner in progress in the Saansad Adarsh Gram Yojana, leave your mark on the future of the country!
Start Date :
Jan 01, 2015
Last Date :
Feb 01, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

The Prime Minister shared a visionary approach to transform the development journey of our villages in the form of the Saansad Adarsh Gram Yojana. The initiative calls upon MPs to ...

The Prime Minister shared a visionary approach to transform the development journey of our villages in the form of the Saansad Adarsh Gram Yojana. The initiative calls upon MPs to select a village in their constituency and make it a Model Village by 2016. Furthermore, the number of model villages should increase as time progresses so that in a decade a large number of villages become Model Villages across India.

The rationale behind a landmark idea such as this is clear- India lives in the villages and India will only progress when our villages progress. Development of villages can happen best when everybody walks shoulder to shoulder and contributes towards the comprehensive development of the village. And who better than the local Members of Parliament to drive this change!

This specially created forum on MyGov invites out of the box ideas on how the Saansad Adarsh Gram Yojana can become the driving force in bringing a qualitative difference in our villages. Lets make the development of our villages a grand mass movement and together create a golden future for rural India.

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Showing 3276 Submission(s)
Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
Radio Radio is a particularly useful mass medium for extension. Battery-operated radios are now common features in rural communities. Information can reach households directly and instantly throughout a region or country. Urgent news or warnings can be communicated far more quickly than through posters, extension agents or newspapers.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
agents can help media producers by keeping them informed of farmers' concerns and information needs, and by reporting any failure to understand the content of the products of mass media. People who produce radio programmes' posters and films are usually more educated than farmers and are not normally in regular daily contact with rural people. They cannot, therefore, easily anticipate how well farmers will interpret the material they produce.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
One solution to this problem is for the producers to carry out research into farmers' existing knowledge, attitudes, practices, and problems concerning farming topics, and for mass media messages to be pretested. This means that a preliminary version of the message is given to a small number of farmers so that, if they have any difficulties interpreting it, revisions can be made before the final version is prepared.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
Dialogue is also an important part of communication. With mass media, however, there is little opportunity for a genuine dialogue between farmers and those who produce the material. Consequently, media producers are not in a good position to determine farmers" precise information needs, or to check whether their messages are understood correctly.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
It is important that what the farmers hear and see via mass media matches what extension agents tell them. A poster on a shop wall in VILLAGES , containing several complex messages...
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
Mass media messages are short-lived and the audience may pay attention for only a short time, particularly where the content is educational or instructional. If too much information is included, much of it will soon be forgotten. This means that information provided through mass media should be: Simple and short. Repeated, to increase understanding and help the audience to remember. Structured, in a way that aids memory. Coordinated with other media and with advice given by extension agents.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
For extension through mass media to be effective, farmers must: - have access to the medium; - be exposed to the message: they may have radios, but do they listen to farm broadcasts?; - pay attention to the message: information must be attractively presented and relevant to farmers' interests; - understand the message.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
However, extension agents can contribute to the successful use of mass media by providing material to media producers, in the form of newspaper stories, photographs, recorded interviews with farmers, items of information about extension activities or ideas for new extension films; and by using mass media in their extension work, for example, by distributing posters and leaflets or by encouraging farmers to listen to farm broadcasts.
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
Mass media communication requires specialist professional skills. Few extension agents will ever be required to produce radio programmes or to make films....
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Swaraj Chadha
Swaraj Chadha 11 years 9 months ago
- Using a variety of sources that are credible to farmers. Instead of hearing advice from the extension agent only, through mass media farmers can be brought into contact with successful farmers from other areas, respected political figures and agricultural specialists.
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