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Be a partner in progress in the Saansad Adarsh Gram Yojana, leave your mark on the future of the country!

Start Date :
Jan 01, 2015
Last Date :
Feb 01, 2015
04:15 AM IST (GMT +5.30 Hrs)
The Prime Minister shared a visionary approach to transform the development journey of our villages in the form of the Saansad Adarsh Gram Yojana. The initiative calls upon MPs to ...
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Swaraj Chadha
11 years 9 months ago
- Reinforcing or repeating information and advice. Information heard at a meeting or passed on by an extension agent can soon be forgotten. It will be remembered more easily if it is reinforced by mass media.
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Swaraj Chadha
11 years 9 months ago
- Answering questions, and advising on problems common to a large number of farmers.
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Swaraj Chadha
11 years 9 months ago
- Sharing experiences with other individuals and communities. The success of a village in establishing a local tree plantation might stimulate other villages to do the same if it is broadcast over the radio. Farmers are also often interested in hearing about the problems of other farmers and how they have overcome them.
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Swaraj Chadha
11 years 9 months ago
- Multiplying the impact of extension activities. A demonstration will only be attended by a small number of farmers, but the results will reach many more if they are reported in newspapers and on the radio.
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Swaraj Chadha
11 years 9 months ago
- Giving timely warnings about possible pest and disease outbreaks, and urgent advice on what action to take.
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Swaraj Chadha
11 years 9 months ago
...USE MASS MEDIA as used in 2014 ELECTION CAMPAIGN :-
However, mass media cannot do all the jobs of an extension agent. They cannot offer personal advice and support, teach practical skills, or answer questions immediately. Their low cost suggests that they should be used for the tasks to which they are well suited. These include the following:
- Spreading awareness of new ideas and creating interest in farming innovations....
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Swaraj Chadha
11 years 9 months ago
...USE MASS MEDIA as used in 2014 ELECTION CAMPAIGN :-
Although the cost of producing and transmitting a radio programme may seem high, when that cost is divided between the millions of people who may hear the programme, it is in fact a very cheap way of providing information. The cost of an hour's radio broadcast per farmer who listens can be less than one-hundredth of the cost of an hour's contact with an extension agent.
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Swaraj Chadha
11 years 9 months ago
USE MASS MEDIA as used in 2014 ELECTION CAMPAIGN :-
Mass media are those channels of communication which can expose large numbers of people to the same information at the same time. They include media which convey information by sound (radio, audio cassettes); moving pictures (television, film, video); and print (posters, newspapers, leaflets). The attraction of mass media to extension services is the high speed and low cost with which information can be communicated to people over a wide are
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Swaraj Chadha
11 years 9 months ago
"Communication" - sharing of ideas and information - forms a large part of the extension agent's job. By passing on ideas, advice and information, he hopes to influence the decisions of farmers. He may also wish to encourage farmers to communicate with one another; the sharing of problems and ideas is an important stage in planning group or village activities. The agent must also be able to communicate with superior officers and research workers about the situation faced by farmers in his area
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Swaraj Chadha
11 years 9 months ago
The critical importance of extension can be understood better if its three main elements are considered:
KNOWLEDGE « COMMUNICATION « FARM FAMILY
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