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Be a partner in progress in the Saansad Adarsh Gram Yojana, leave your mark on the future of the country!

Start Date :
Jan 01, 2015
Last Date :
Feb 01, 2015
04:15 AM IST (GMT +5.30 Hrs)
The Prime Minister shared a visionary approach to transform the development journey of our villages in the form of the Saansad Adarsh Gram Yojana. The initiative calls upon MPs to ...
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Swaraj Chadha
11 years 9 months ago
Circular letters are used to publicize local extension activities, to give timely information on local farm problems and to summarize results of demonstrations so that the many farmers who cannot attend them may still benefit.
Newspapers are not widely available in rural areas. However, local leaders often read newspapers, and a regular column on agricultural topics is useful to create awareness of new ideas and to inform people of what other groups or communities are doing.
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Swaraj Chadha
11 years 9 months ago
Posters are useful for publicizing forthcoming events and for reinforcing messages that farmers receive through other media. They should be displayed in prominent places where a lot of people regularly pass by. The most effective posters carry a simple message, catch people's attention and are easy to interpret.
Leaflets can summarize the main points of a talk or demonstration, or provide detailed information that would not be remembered simply by hearing it, such as fertilizer application rates
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Swaraj Chadha
11 years 9 months ago
"Printed media" can combine words, pictures and diagrams to convey accurate and clear information. Their great advantage is that they can be looked at for as long as the viewer wishes, and can be referred to again and again. This makes them ideal as permanent reminders of extension messages. However, they are only useful in areas where a reasonable proportion of the population can read.
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Swaraj Chadha
11 years 9 months ago
Interviews
- Discuss the topic, and the questions you intend to ask, with the interviewee beforehand.
- Relax the interviewee with a chat before beginning to record the interview.
- Avoid introducing questions or points that the interviewee is not expecting.
- Use a conversational style; the interview should sound like an informal discussion.
- Draw out the main points from the interviewee, and avoid speaking at length yourself; listeners are interested in the interviewee rather than you.
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Swaraj Chadha
11 years 9 months ago
Stimulating the habit of listening to farming broadcasts, and the expectation of gaining useful information from the radio. This can be done by the extension agent listening to the programmes and talking about the contents in his contacts with farmers.
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Swaraj Chadha
11 years 9 months ago
Encouraging farmers to listen to broadcasts, either in their own homes or in groups. Radio farm forums have been set up in a number of countries; a group meets regularly, often with an extension agent, to listen to farm broadcasts. After each programme, they discuss the contents, answer each other's queries as best they can, and decide whether any action can be taken in response to the information they have heard.
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Swaraj Chadha
11 years 9 months ago
Ways by which extension agents can achieve a more effective use of radio include :-
Recording farming broadcasts on a cassette recorder for playing back to farmers later. This could greatly increase the number of farmers who hear the programmes....
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Swaraj Chadha
11 years 9 months ago
There is no record of the message. A farmer cannot stop the programme and go back to a point that was not quite understood or heard properly, and after the broadcast there is nothing to remind the farmer of the information heard.
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Swaraj Chadha
11 years 9 months ago
There are, however, a number of limitations to the use of radio in extension work. Batteries are expensive and often difficult to obtain in rural areas, and there may be few repair facilities for radio sets that break down. From the listener's point of view, radio is an inflexible medium: a programme is transmitted at a specific time of day and if a farmer does not switch on the radio in time, there is no further opportunity to hear it.
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Swaraj Chadha
11 years 9 months ago
Yet, despite radio's mass audience, a good presenter can make programmes seem very informal and personal, giving the impression that an individual listener is being spoken to directly. Radio is one of the best media for spreading awareness of new ideas to large numbers of people and can be used to publicize extension activities. It can also enable one community or group to share its experiences with others.
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